Biennial of the Americas Clínica #5 - Marketing & Empathy

This session will explore how marketing strategies are adapting to consumer ​preference for authenticity and​​ ​demand for ​products that can tell a​ compelling and​ relatable story. Hear from speakers Gerardo Galvan, the marketing genius behind Topo Chico, Michael Ventura, author of Applied Empathy, and Kelly Peters of BEworks who is leading complex innovation projects on the intersection of human behavior and consumer habits. 

Speakers: 

Gerardo Galvan, USA, Topo Chico 
Michael Ventura, USA, Sub Rosa 
Kelly Peters, Canada, BEworks

Moderator: 

Manny Rodriguez, USA, UC Health

This clínica workshop is a part of the Biennial of the Americas 2019 Festival, an international event of ideas, art and culture that assembles dynamic leaders to identify unique opportunities and solutions to shared challenges across the Americas. 

The 2019 theme, “Empathy in Action,” will showcase the people and ideas across North and South America that are moving beyond divisions to build solutions to important issues. 

Learn more at biennialoftheamericas.org

This is a free event. Please RSVP.