IMAGINE 2020 Speaker Series: Audience Development: Changing Patterns of Audience Behaviors and Expectations

IMAGINE 2020 Speaker Series: Audience Development: Changing Patterns of Audience Behaviors and Expectations

Register

November 14, 2017
8–10:30 a.m.

McNichols Building in Civic Center Park

IMAGINE 2020, Denver’s cultural plan, launched in 2014. At this halfway point to 2020, join cultural and civic leaders for a special IMAGINE 2020 Speaker Series program – a morning of reflection and inspiration as we embark on the second stage of our work to provide a strategic platform for arts, culture and creativity in the city.

Denver Arts & Venues and special guest Mayor Michael B. Hancock (tentative) invite you to hear experts discuss the most recent national and local data on audience behaviors and cultural participation. LaPlaca Cohen will present the latest findings from Culture Track ’17, the nation’s largest tracking study on the attitudes, motivators, and barriers of U.S. cultural consumers.

Here at home, Corona Insights will share results from the new IMAGINE 2020 phone survey of Denver residents describing their participation in arts, culture and creativity. This survey follows the original IMAGINE 2020 study of 2014 and allows us to evaluate shifts in our residents’ behaviors. The organizations will compare and contrast insights into the recent data and what this means for local organizations, including engaging diverse audiences, understanding barriers to participation, and designing the ideal cultural experience.

Attendees will leave with current, detailed information on how audiences are experiencing and participating in art, culture and creativity both nationally and locally. Local panelists will give examples and discuss how organizations can use this data strategically.

SCHEDULEContinental Breakfast/Mingle – 8 a.m.
Welcome/Framing – 8:30 a.m.
Culture Track Data from LaPlaca Cohen – 8:40 a.m.
Data on IMAGINE 2020 study from Corona Insights – 9:25
Panel Discussion with Q&A – 10:00 a.m.
Mayoral remarks on IMAGINE 2020 mid-point – 10:20 a.m.

About Culture Track & LaPlaca Cohen

Culture Track is a cultural innovation engine, dedicated to addressing the most pressing challenges facing the worlds of culture and creativity through research, education, dialogue, and action. Culture Track began in 2001 as a research study of the changing behaviors of cultural audiences, developed pro bono for the field by LaPlaca Cohen, a cultural marketing agency. Today the nation’s largest tracking study of cultural audiences, 2017’s new report details the attitudes, motivators, and barriers of cultural consumers across the country.

About IMAGINE 2020 Phone Survey and Corona Insights

In 2017, Arts & Venues reprised the IMAGINE 2020 statistically valid phone survey of Denver residents that assessed public support and engagement in arts, culture and creativity. The survey was completed by Corona Insights, a Denver-based market research, evaluation, and strategic consulting firm for organizations both small and large.